This is the third in a series of posts about developing your social media strategy. Here, we will look at how to assess your online presence.
WHAT Platforms Are You Already Using?
How do you currently communicate with your audience online? It could be through your website, email, press releases, blogs, or social media. Make a list and include the basics in one document. Assessing what you currently have will help you figure out where you can go, and where you should go (covered in more detail later in the HOW section).
While this post is about developing your social media strategy, it is important to keep in mind what other information your organization is pushing out online as well. If you work in a small organization, you may be putting all of this information online yourself. But if you work in a larger organization, this may be divided between several people or departments. In developing your plan and process moving forward, make sure you keep things as integrated as possible.
Most likely, you will be pulling information from your website or email to re-use on social media. So it’s good to know exactly what is being communicated. It will also help you to better respond to your audience. They might ask questions about what’s on the website, or what’s in a press release.