At first glance these questions might seem simple.
1. First, ask, who needs to be part of this?
2. What are your goals? How do they align with the organization?
But once you think about them in terms of your organization, you’ll realize how complicated they are. Those of you who work in large organizations know exactly what I’m talking about. If you need a ton of buy-in from staff members across different departments, these questions can be one of the hardest parts of the process.
If you’re in a smaller organization, they can be a little less intimidating. While these questions might take you less time, you will need that time to focus on other pieces of the project. Hopefully, you have more than one person working on your website, but I know some small organizations are stretched thin.
These are also not questions that you can ask and answer in the beginning and then forget about. These questions definitely have a life to them; they have to be actively maintained.