Monthly Archives: August 2016

What’s the Best Idea Ever to Reach Your Audience?

I’m deviating a bit again from my website strategy series to bring you an expanded version of the post I wrote to the amazing people subscribed to my newsletter.

You can reach more people by narrowing your audience!

I’m about to share with you the best idea I have right now about being super connected with your audience.

I’ve been thinking about it for a long time, and I can’t believe I haven’t shared it explicitly here. I’ve only mentioned it casually because I assumed everyone already knew. But lately, I’ve realized how important it is, and how some people don’t totally understand it. Why would they? Not everyone thinks about communication and audience all day, right?

(But for those of you who have thought about what I’m going to say, think deeper. Think, well yes, but am I really doing this?)

Anyway, this best idea revolves around narrowing your audience. Yep, that might sound a bit crazy.

But here’s what I mean.

Continue reading What’s the Best Idea Ever to Reach Your Audience?