We’ve learned that the hard part of doing content strategy well is not content or strategy, but managing relationships. In case you missed it, here’s that post, The Hard Part of Web Content Strategy is Not What You Think.
While it’s the hard part, it can also be rewarding and fun. It gives you an excuse to get out of your comfort zone and meet people.
However, it can also be very difficult and time consuming for those of us introverts who like to just create content. Plus, I get it. Building relationships probably wasn’t or isn’t in your job description.
But it’s necessary in many jobs, so let’s just move on from that and not be concerned with whose job it is. It will definitely help you do your job, so since there’s no other way to say this, just go ahead and do it.