6 Easy-To-Remember Steps To Develop Your Social Media Strategy

Developing a social media strategy is one of the first steps to understand how to get your organization’s message out to the world.

It’s not easy. There are no quick fixes, but it’s not just about post­ing a few messages on your channels every week and responding to a couple of comments. It’s about devel­op­ing long-term rela­tion­ships, build­ing trust, and find­ing and bring­ing the right audi­ence to you.

You don’t want to post too many fundrais­ers or ask your audi­ence to par­tic­i­pate in too many cam­paigns with­out pro­vid­ing any use­ful con­tent, advice, or offer­ing to answer ques­tions. Oth­er­wise, you will alien­ate your audi­ence. You want to work on under­stand­ing what your goals are and what you want to give your audi­ence. If you give to them, they will be more will­ing to sup­port you.

The following series will walk you through six steps to develop this strategy — When, Who, Why, What, Where, and How.

Don’t just skip to the how part of this series. It doesn’t work that way!

1. Developing Your Social Media Strategy: When Should You Create This? Who is Your Audience? (Part 1)

2. Developing Your Social Media Strategy: Why Do You Need Goals? (Part 2)

3. Developing Your Social Media Strategy: What Platforms Are You Already Using? (Part 3)

4. Developing Your Social Media Strategy: Where is Your Audience Hanging Out? (Part 4)

5. Developing Your Social Media Strategy: How Will You Do This? (Part 5)

Plus, don’t forget to check out this post: Serial Storytelling on Social Media.